What are social signals?
Every time website submit on a social network, it’s called a “social signal”.
Social signals are useful for three main reasons:
– Google (and other search engines) take them into account as a ranking factor
– Web link submit on a social network means increased traffic and reach from that network
Social Signals services are now beginning to become the new link in regards to the overall importance in the ranking algorithm, and recently, there also has been discussions about “how to get social signals” and using them to help build rank in regular search results. This direct or indirect impact of signals from social media on SEO will eventually tend to surpass links as an extremely valuable ranking factor
In particular, the stature of your website on Social Networks could help influence how a page ranks in web search. In the wake of Yahoo & Bing, the Google web search tests on getting more social sharing and how Google is showing the “Shared By” figures next to news stories.
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